GfK releases RegioGraph 2020
New version of geomarketing software now available
Bruchsal, Germany, March 24, 2020 – GfK has released a new version of its geomarketing software RegioGraph. In addition to the latest maps and purchasing power data, RegioGraph 2020 offers an enhanced planning interface, a new layer of Europe’s two-digit postcodes and expanded features for the online-based RegioGraph TeamConnect add-on, among other new additions.
Companies from all industries use RegioGraph to analyze and display any data with a location component. This reveals trends and relationships in their information that are otherwise hard to spot. By incorporating detailed data on potential, such as the included GfK Purchasing Power 2020, users can pinpoint promising locations and regions in their markets. These location insights help decision-makers involved with sales, marketing and expansion endeavors illuminate weaknesses in their operations and discover new market opportunities. The software also offers professional tools for planning sales territories, analyzing branch networks and optimizing advertising distribution regions. As such, RegioGraph delivers objective insights that bring clarity to any business decision with a location component.
GfK’s software developers add new features and enhancements to RegioGraph on an annual basis in order to respond to evolving market trends and users’ needs.
“Last year, we created the RegioGraph TeamConnect add-on in response to our clients’ request for the ability...